Project Detail
Lake Hills Orthodontics
As the in-house designer, I create branded print and digital materials for Lake Hills Orthodontics, including brochures, forms, social media content, video, and seasonal campaigns. My work supports both patient experience and internal marketing efforts with a consistent, welcoming visual identity.
Homepage Redesign (Figma Project)
As the in-house designer for Lake Hills Orthodontics, I initiated a homepage redesign to better align the site with the brand's values and improve overall usability. The original homepage felt outdated and lacked a clear visual hierarchy.
My redesign focused on simplifying the layout, making calls-to-action more prominent, and improving the mobile experience.
Using Figma, I created wireframes and high-fidelity mockups with an updated type system, refined color palette, and more intuitive content flow. The design maintains the friendly, trustworthy tone of the practice while giving users faster access to key actions like scheduling appointments or learning about services.
This project allowed me to apply UX design principles in a real-world setting while preparing the layout for future development. I approached it as both a designer and a future front-end developer, thinking through how the layout would translate into code and how users would interact with it across devices.
Patient-Facing Print Design
To support the patient experience, I design a variety of print materials that are used in-office and digitally. These include intake forms, welcome brochures, and holiday cards. Each piece is designed to be easy to read, brand-aligned, and accessible to patients of all ages.
Seasonal Campaigns
Throughout the year, I create custom designs for Lake Hills Orthodontics to support seasonal promotions and patient engagement. These include apparel, holiday cards, and branded visuals that reflect the practice's friendly, community-centered tone.
Brand Video
I created these promotional videos for Lake Hills Orthodontics as part of a larger in-house branding effort. The projects included scripting, video editing, motion timing, and visual integration with the existing brand identity. They were used across the practice's website and social media to welcome new patients and explain different treatment processes.
Reflection
Working on the Lake Hills Orthodontics brand has given me real-world experience managing diverse design projects across print, digital, and video. From patient materials to seasonal campaigns and a homepage redesign in Figma, I've strengthened my ability to create cohesive, user-friendly visuals that align with both brand values and business goals. This work deepened my understanding of how thoughtful design directly supports both client experience and team workflows.